KCC Heating & Cooling

Report #001 · Baseline
Report #00133-Day InterimBaseline: No Prior PeriodRevised 6:17 PM
Period
Apr 21 – May 23, 2026 (33 days)
Generated
May 23, 2026 · 5:33 PM EDT
Revised
May 23, 2026 · 6:17 PM EDT
Dashboard
kcc-heating-and-cooling.mercenarymarketing.ai
Data Sources
MMai Sequences (no LinkedIn/Prosp)
✅
Post-Report Update — Energy Efficiency Sequence Re-Launched
Original sequence was active but never sent — auto-approve was not enabled. Duplicated and re-launched May 23 at 5:56 PM EDT as HVAC Energy Efficiency & System Upgrade Outreach 05.23.26 with 499 members, timezone corrected to Eastern, and daily send limit raised to 20/day. First sends expected Monday May 26.

📊 Email Sequences — Overview

Active Sequences
5
Total List Members
7,391
Executions
1,157
Emails sent this period
Opens
84
Unique opens
Clicks
18
Unique clicks
Replies
0
No replies yet
Bounces
17
1.47% bounce rate
SMS Sent
0
No SMS configured
Open Rate7.26%
Click Rate1.56%
Bounce Rate1.47%
OOO Rate0.00%
Reply Rate0.00%

🔬 Active Sequences — Breakdown

SequenceMembersProgressSentOpensOR%ClicksCR%RepliesBouncesBR%Notes
HVAC Energy Efficiency & System Upgrade Outreach 05.23.26 🕽4990 / 0 / 49900—0—00—🔄 Re-launched · Sends start Mon
HVAC Repair & Replacement Intent Outreach1,63481 / 90 / 1,463493224.46%81.62%020.41%Steady across all steps
Spring HVAC Maintenance Intent Outreach1,1206 / 24 / 1,0905311.89%11.89%011.89%Just started (53/1120)
MMai_KCC_Amana Co-Op Email Sequence_040526_tk ⭐3,728116 / 187 / 3,425611619.98%91.47%0142.29%⭐ Email 1: 14.29% OR

📈 Amana Co-Op — Per-Step Detail (Top Performer)

StepSentOpensOR%ClicksCR%
New Email 13014314.29%31.00%
New Email 2195105.13%42.05%
New Email 311586.96%21.74%

🔗 LinkedIn / Prosp

No LinkedIn Campaigns
This client does not have any Prosp (LinkedIn) campaigns configured. All outreach runs through MMai email sequences.

💡 Key Insights

✅ Energy Efficiency Sequence — Resolved & Re-Launched
The original sequence was active but never sent due to an auto-approve issue. Duplicated and re-launched to 499 contacts with timezone fixed to Eastern and daily send limit raised to 20. First sends expected Monday May 26.
🔬 First Engagement Data Now Available
Open and click tracking is live across all active sequences. Email 1 of the Amana Co-Op sequence achieved a 14.29% open rate — a strong early signal for a brand-new account.
⭐ Amana Co-Op Leads All Metrics
The Amana Co-Op sequence has 9.98% overall open rate and accounts for 73% of all opens and 53% of all clicks in the account.
⚠ Bounce Rate Elevated on Amana
14 bounces out of 611 sent (2.29%). Validate Emails is enabled — monitor and consider list cleaning if the rate doesn't improve.
📭 No Replies Yet
0 replies from 1,157 total executions. Normal for a brand-new account in its first month.

✅ Next Steps

High
Monitor New Energy Efficiency Sequence
Re-launched May 23 with 499 members. Confirm first sends flowing on Monday May 26.
Medium
Monitor Amana Co-Op Bounce Rate
At 2.29% bounce rate with 14 bounces. Validate Emails is already enabled.
Low
Increase Send Volume on Spring HVAC Maintenance
Only 53/1,120 members reached so far. Consider adding Saturday to accelerate.

KCC Heating & Cooling · Report #001 · Baseline · Apr 21 – May 23, 2026

Revised May 23, 2026 · Mercenary Marketing · GitHub Repo